Recurring Revenue Waterfall shows you where expected recurring revenue moves throughout any given month to help you understand the difference between expected vs. actual revenue. Look across cancellations, moves or skips, additional upsells, and payment retries, and finally get the details needed to build action plans grounded in data.

Here's what's new:

• Waterfall view: See scheduled revenue and every movement bucket at a glance (red = revenue lost, green = revenue gained)
• "Not Captured" view: Pinpoint your largest churn sources– whether from involuntary churn like payment rejections or out-of-stock, or from cancellations– to prioritize the right fix first
• Month-by-month table view: Compare revenue values and success rates across time periods, side by side

The result? A complete picture of recurring revenue performance: detailed enough to spot leaks early, prioritize the highest-impact fixes, and align stakeholders around a single source of truth.

Get started now

This update is now live in your analytics by visiting Data > Revenue Waterfall.

👉 Learn more here.