The brands winning in subscriptions aren't the ones with the biggest teams. They're the ones moving fastest: running more tests, catching more churn signals, and acting on data before the moment passes. Ordergroove Agents (in Early Access) are purpose-built AI specialists that give your team that velocity: running continuously alongside you, experimenting autonomously, and getting smarter with every outcome. The first three are in Early Access today.

Here's what's new:

• Payment Agent: Recovers more revenue from failed payments by continuously A/B testing retry strategies against your baseline —scaling the winners automatically, then starting the next test from that smarter place.
• Retention Agent: Identifies where subscribers are dropping off across product and frequency cohorts, then hands you a ready-to-launch workflow built as an A/B test against your baseline — for that exact group. You add the incentive and approve; nothing goes live without your sign-off.
• Analytics Agent: Monitors your performance data around the clock and proactively flags the shifts worth your attention. Coming to the Ordergroove admin soon — in the meantime, you can start tapping into your analytics by using the Ordergroove MCP to ask questions of your data.
• Plus, Ordergroove MCP: Connect your own AI client — like Claude or ChatGPT — directly to your Ordergroove data. Ask questions about your program in plain language and get instant answers, tables, and visualizations, all inside the tools your team already uses.

Spend less time on the manual, behind-the-scenes work that eats your team's time — Ordergroove Agents test, learn, and recover revenue automatically.

Get Started: Request access now, or learn more with Ordergroove Agents in the Knowledge Center.

When a subscriber's payment method is about to fail, every day without an update is a day closer to involuntary churn. The At-Risk Payment Banner (in Early Access) surfaces a gentle on-site alert the moment an at-risk subscriber returns to your site, giving them an easy path to update their card before their next order fails.

Here's what's new:

• On-site alert for at-risk subscribers: A non-intrusive banner displays automatically when a subscriber with a flagged payment method visits your site, prompting them to update their card before a rejection occurs.
• Proactive, not reactive: Rather than waiting for a failed order, this banner meets subscribers while they're already engaged on your site, before the problem happens.
• Complements your existing recovery stack: Adds a high-visibility on-site touchpoint alongside your email and SMS flows.

By catching at-risk subscribers earlier in the lifecycle, the At-Risk Payment Banner reduces involuntary churn before it starts, reaching subscribers at a moment when they're already paying attention.

Get started: Please reach out via this form if you are interested in participating in the Early Access for this feature.

With Workflow Canvas (in Early Access), you bring the strategy and we give you one unified, drag-and-drop canvas with 30+ triggers and 50+ actions to build anything you can dream up.

Here's what's new:

• One canvas for every subscriber moment: Build retention flows, winback campaigns, and more all from a single automation builder– with flexible triggers and actions to customize to your use case
• 30+ triggers, 50+ actions: Fire off workflows from anything like inventory events, payment failures, subscription milestones, external webhooks, and more–  then act with emails, gifts, discounts, product swaps, or whatever your strategy requires.
• A/B test any workflow and scale winners effortlessly: Run experiments on timing, actions, and incentives directly on the canvas. Pick a winner and it rolls forward automatically– no lag between insight and execution.
• Start fast with out-of-the-box templates: Pre-built milestone templates come ready-to-use on day one, with more coming

By putting every subscriber moment on one intuitive canvas, Workflow Canvas lets your team build and launch strategies that weren't possible before, without waiting on an engineering sprint.

Get started: Please reach out via the Workflow Canvas form if you are interested in participating in the Early Access for this feature.

Until now, a subscription discount showed up as a single number, ex: $6 off, with no explanation of where it came from. Discount Transparency (in Early Access) breaks that total into its parts, so you and your subscribers can see exactly which incentives are applied, how much each one contributed, and what each applied to.

Here's what's new:

• Every incentive, itemized: A discount total is now broken into the individual incentives behind it. A $6 discount becomes "$4 from free shipping, $2 from your 10% subscriber discount" — so the savings are never a mystery.
• The full context behind each discount: Every line shows the incentive's name, how much it took off, what it applied to (an item, the whole order, or shipping), and the order in which incentives were applied.
• Available across the Subscription Manager and your APIs: The same breakdown is accessible in the Subscription Manager and through the API, including GraphQL.

By replacing a single lumped-together number with a clear, itemized breakdown, Discount Transparency answers the question subscribers ask most — why am I getting this discount? — while giving your team the incentive-level data it's long asked for, whether that's reassuring a subscriber before they enroll or reconciling discounts downstream.

Get started: Please reach out via the Discount Transparency form if you are interested in participating in the Early Access for this feature.

Display every incentive a subscriber earns directly on the PDP, not just the headline offer. PDP Benefits Messaging (in Early Access) surfaces the full set of benefits on the enrollment widget, so subscribers see everything they're getting before they enroll.

Here's what's new:

• Surface the full value upfront: Display every incentive a subscriber earns directly on the PDP, not just the headline offer. For example: "Save 10% on your first order, 10% on all future orders, every 5th order free, and an extra 10% when you have at least 4 items in your order."
• Configure once, control everywhere: Write your own benefits copy per incentive type (Nth order, threshold, prepaid, customer group, and more), per locale, and per offer profile — with full control over what displays. Messaging is off by default and fully opt-in.
• Convert more subscribers: Conversion tests consistently show that subscribers convert better when they understand the complete value they're getting before they enroll.

By surfacing every subscription benefit on the PDP, PDP Benefits Messaging lifts subscriber conversion and grows recurring revenue — showing shoppers the full picture right where they decide whether to subscribe.

Get started: Please reach out via the PDP Benefits form if you are interested in participating in the Early Access for this feature.

Every extra step in updating their card is a chance for a subscriber to walk away. Frictionless Card Updates (in Early Access) let customers update their payment method directly from an email via authenticated link: meaning no login, and no friction. Just a click, and they're back on subscription.

Here's what's new:

• Secure no-login link sent on payment failure: As soon as an order is rejected, your subscriber receives an email with a unique, tokenized link to update their card.
• One-tap card entry in a hosted modal: Subscribers tap the link, enter their new card in a secure modal, and they're done. No navigating their portal or Shopify to update information.
• Applied across all active subscriptions instantly: The new card replaces the old one on every active subscription the subscriber has — not just the one that failed — so you're not solving the same problem twice next month.
• Failed order retried automatically: The rejected order is immediately retried with the new payment method, so the subscriber gets the product they were expecting without ever having to ask.

What this means for you:

• Recover revenue you're losing today to subscribers who would've stayed if updating their card took five seconds instead of five minutes
• Shrink the window between payment failure and churn — the longer the gap, the more subscribers reconsider the subscription itself
• Free your CX team from the manual card-update tickets that pile up every billing cycle

Get started: Please reach out via this form if you are interested in participating in the Early Access for this feature.

Card Update Visibility in Customer Actions (in Early Access) shows you every payment update happening across your subscriber base — where they're coming from, how many are recovering rejected orders, and which decline reasons are actually recoverable. So when you invest in payment recovery, you can see the clear revenue impact.

Here's what's new:

• Payment Updates by channel, over time: See total payment updates broken down by where they came from
• Payment Updates on Rejected Orders: A dedicated view of what % of rejected orders were followed by a successful payment update, with a view of rate and raw count
• Recovery rate by rejection code: A breakdown showing rejected orders, payment updates, and update rate for each individual decline reason— so you can tell which rejections end up being most recoverable 

What this means for you:

• Easily quantify the impact of your payment recovery efforts
• Spot downward trends in subscriber card updates before they show up as churn
• Make the case internally for further investment in payment recovery with data your finance team will recognize

Get started: Please reach out via this form if you are interested in participating in the Early Access for this feature.

Ordergroove GraphQL– an API designed for building high-performance, customer-facing subscription experiences – is in Early Access. With GraphQL, developers can query subscriptions, orders, and related data like items, product details, payment methods, addresses, and more in a single structured request, replacing the need to stitch together multiple REST calls. This is purpose-built for headless architectures and latency-sensitive customer journeys. Early adopters are already seeing 30–50% improvements in page load times, with Subscription Manager loading in as few as 1–2 queries.

Here's what's new:

• Single-query data fetching: Query subscriptions, orders, and related data like items, products, payment methods, and addresses in one request.
• Dramatically reduced API calls: Replace 10+ REST calls with a single, UI-tailored query to load Subscription Manager.
• No new auth model: Uses the same authentication as your existing REST integration.
• Typed, discoverable schema: Production-ready and compatible with modern tooling and headless frontend frameworks.

What this means for you:

• Faster customer-facing experiences.
• Less backend API orchestration complexity.
• Simpler, more maintainable frontend code.

Get started: Please reach out via this form if you are interested in participating in the Early Access for this feature. You can also visit our Developer Documentation to learn more. 

Rejection rates rise for many reasons, but until now, it's been hard to see which payment methods are actually behind the shift. Our Rejection Rate by Payment Method Mix chart (in Early Access) breaks rejection rate down by payment method, weighted by how much of your business runs on each, so you can tell the difference between a real threat to revenue and noise at the margins.

Here's what's new:

• Rejection rate by payment method, over time: See how Shop Pay, Apple Pay, Credit Card, Google Pay, and PayPal each perform week-over-week, with the overall rejection rate trendline overlaid for context.
• Bubble size = share of your business: Each payment method's share of subscription volume is reflected in the size of its bubble, so a high rejection rate on a method only a handful of subscribers use looks very different from the same rate on a method 40% of subscribers rely on.
• Spot mix shifts before they hurt revenue: If a high-rejection method starts gaining share, the bubble grows and the impact on overall rejection rate becomes immediately visible– no more guessing why your number is moving.

What this means for you:

• Diagnose the why behind rejection rate trends in seconds
• Catch payment method shifts before they materially impact revenue
• Make targeted decisions about which payment methods to optimize, prioritize, or address

Get started: Please reach out via this form if you are interested in participating in the Early Access for this feature.

Ordergroove's new Kustomer integration brings subscription intelligence directly into your agents' workflow – no tab-switching, no guesswork. 

Agents can instantly access subscriber profiles, including status, upcoming orders, and order history, all within the Kustomer timeline. With one-click management tools built right into the interface, this integration empowers support teams to resolve subscription issues in real time, reducing handle time and delivering a seamless experience for your customers.

Here's what's new:

• Real-Time Subscription Visibility: Instantly view subscription status (active, paused, canceled, or delinquent), next shipment dates, and product details within the Kustomer Insight Card.
• One-Click Management: Pause, cancel, reactivate, or skip subscription items directly from the customer timeline – no platform switching required.
• Order Flexibility: Adjust upcoming delivery dates or trigger a "send now" command for immediate order placement without leaving Kustomer.
• Comprehensive Order History: Review past and upcoming subscription orders, including itemized costs and applied discounts, for better contextual support.

What this means for you:

• Faster subscriber inquiry resolution
• Fewer tools, less context-switching

Get Started Now

The Kustomer integration is available now. Visit the Kustomer Help Center here to learn how to set up the Ordergroove integration for your support team.