Ordergroove Experiments is here—starting with Incentive A/B Testing. Identify the subscription incentives that drive the most profit by testing different offers and measuring their impact on retention, conversions, and Lifetime Value. Now in closed alpha for select customers using program-wide incentives.

Here's what's new:

• Find your winning incentives: Run A/B tests to compare different subscription offers and see which drives the best results.
• Optimize for your bottom line: Measure how each incentive affects not just conversion, but profit-first metrics like Lifetime Revenue and subscriber retention.
• Simple setup, full control: Launch tests right from Ordergroove—no devs needed. Choose any split ratio for each offer to test exactly how you want.

Initial wins from early testers:

• Kate Somerville lifted LTR by 250%, and conversions by 190%.
• Cefaly boosted LTR by 9%.

Test smarter. Grow faster. Unlock profitability.

Interested in participating? Contact your Ordergroove Customer Success Manager for more information.

We are excited to announce Rotating Subscriptions are now available in Alpha. Deliver a curated selection of products to your customers on a regular schedule—perfect for Subscription Clubs or Product Series. This feature allows you to set up subscriptions in Ordergroove that automatically rotate through predetermined items, providing a fresh and engaging experience for your subscribers.

Here are the two types of Rotating Subscriptions we offer today:

• Time-Window Subscriptions: Deliver specific products based on defined time frames. For example, seasonal items like "Halloween Socks" shipped in October, followed by "Thanksgiving Socks" in November.
• Ordinal Subscriptions: Deliver products in a predefined sequence, such as sending a "Pack of Red Socks" with the initial order, followed by a "Pack of Yellow Socks" with the first recurring order, and so on.

Getting Started:

Rotating Subscriptions are available in Alpha; reach out to the Ordergroove team to add the new functionality to your program. For more information and setup instructions, take a look at Rotating Subscriptions in the Knowledge Center.

Understanding the impact of prepaid subscriptions just got easier. With Ordergroove’s new Prepaid Analytics, you can measure prepaid performance, streamline revenue attribution, and gain a complete view of your subscriber journey—all in one place.

Get the insights your team needs to optimize prepaid subscriptions and drive long-term growth.

Here’s what’s new:

• Compare retention rates for Prepaid vs. standard subscriptions instantly.
• Attribute revenue and inventory by payment and fulfillment dates.
• Track subscriber behavior in real time, including renewals, downgrades, and cancellations.

Get Started Now

Prepaid Subscriptions and Analytics are available now. Learn more with Prepaid Subscriptions Overview in the Knowledge Center.

We're excited to announce the General Availability of Subscription Manager v25 templates—designed to elevate the subscriber experience. With a refined user interface, managing order dates, subscription products, and payment plans is effortless. Plus, our advanced editor empowers brands to boost retention, maximize customer lifetime value, and deliver a seamlessly personalized, best-in-class experience.

What’s New in v25?

• Upgraded, turnkey editing capabilities. Intuitive toggles make it easy to display prepaid or payment plan options, and change the placement and aesthetic of actions like skip, swap, or cancel.
• Flexible Order Management. No more flavor fatigue or out-of-stock frustrations. Our intuitive SKU swap feature lets subscribers effortlessly switch from unavailable items to in-stock alternatives or explore new flavors with ease.
• Built-in Features for Upselling. Out-of-the-box banners now let subscribers upgrade one-time orders to subscriptions, or upgrade to prepaid plans effortlessly.

Get Started Now

Any new themes you create will default to the new template; and we won’t change any current or draft themes that you have made modifications to. You can test the new template out by clicking Create in the upper right-hand corner of the Subscription Manager homepage.

For more information, take a look at Subscription Manager v25 in the Knowledge Center or contact your Ordergroove CSM for assistance.

We're excited to announce a new way for brands to make powerful, data-driven business decisions: Ordergroove Benchmarks. Compare your brand and identify strengths and weaknesses to focus your efforts and maximize growth.

Now available:

• Compare Your Metrics: Filter to see how your growth and retention rates stack up against other brands, industries, and market trends. 
• Contextualize Your Performance: Understand your numbers in the context of industry averages and business maturity.
• Turn insights into action: Receive recommendations with Ordergroove Academy’s research and data-backed best practices–linked straight from your performance benchmarks.

As your subscription program continues to grow, staying competitive requires smarter and more actionable data. Ordergroove Benchmarks provide the strategic edge you need to make data-backed decisions. Available to all merchants in Open Beta – check it out in your Ordergroove Admin today. 

Unlock a deeper understanding of your customers’ behavior with two new Prepaid Subscriptions Reports, live right now: Subscriptions - Upgraded - Prepaid and Subscriptions - Downgraded - Prepaid.

They're designed to provide insights into subscription transitions between Pay-As-You-Go (PAYG) and Prepaid models.

Key Benefits:

1. Retention Monitoring:
   • Track the retention rates of users who complete a prepaid cycle and return to monthly payments.
   • This is particularly useful for managing and understanding the behavior of customers in gifting prepaid subscription scenarios.
2. Targeted Communication:
   • Tailor your messaging for users transitioning from PAYG to Prepaid, or from Prepaid back to PAYG.
   • Create campaigns to reward customers who upgrade and incentivize those who return to PAYG or consider gifting a subscription.

Use these new reports to drive increased loyalty and revenue with a better understanding of your customers' behavior. Available now in Reports.

Say hello to Subscription Manager 2.0’s new template, now available in Open Beta 👋

Supercharge subscriber LTV and retention with the ultimate subscriber experience. Our new template comes with:

• Best-in-class design. A modern, intuitive, mobile-first design that delivers a delightful customer experience.
• Easy order management. An easy, searchable SKU swap experience that makes out-of-stock and variant fatigue cancellations a non-issue. 
• Simple plan upgrades. Options to seamlessly switch between one-time, PAYG, and Prepaid without forcing subscribers to cancel and repurchase.
• Flexible and easy editing. A beautiful out-of-the-box template and intuitive editor make technical resources often unnecessary. For merchants that want ultimate control, robust advanced editing cuts development time, saving money and expediting launch. 

Any new themes you create will default to the new template; but we won’t change any current or draft themes. You can test the new template out by clicking Create in the upper right-hand corner of the Subscription Manager homepage. 

Learn more with our Subscription Manager 2.0 article in the Knowledge Center.

Ordergroove Academy, our home for all things subscription best practices, has a new look and some updated best practices. 

Check out our revamped course structure to learn all about:

🎯Success Stories from Serious Brands: Real customer stories and data from 12+ years of subscription experience with leading innovators like Dollar Shave Club, The Honest Company, and more.

📊Trusted Market Research: We did the hard work gathering insights from trusted sources like McKinsey, NRF, and Shopify–so you don’t have to.

💡Tailored, Data-Based Recommendations: Exclusive to and well-loved by our customers (that’s you!), personal benchmarks (in beta) point out tailored recommendations to transform insights into tangible results. 

You can find Academy anytime under KC in your navigation “Help” center, and at https://academy.ordergroove.com/hc/en-us 🥳

Managing a complex tech stack (and all of its logins) is one of many challenges eCommerce brand teams face today. To make the day to day easier, we’ve partnered with Okta to offer a Single Sign-On (SSO) login to Ordergroove.

The Okta x Ordergroove integration empowers teams with:

1. Hassle-free Workflows:
With SSO, your team can access our recurring revenue platform and other integrated applications using your company’s internal credentials. This safely eliminates the hassle of managing multiple logins and passwords.

2. Enhanced Security:
SSO logins reduce the risk of password-related security breaches by relying on your company’s internal identity management system. This ensures users only need to manage one strong password, which can be more closely monitored and protected.

3. Simplified Administration:
SSO allows administrators to control user access from a single dashboard. This makes it easy to add or remove users, ensuring only authorized personnel can access your Ordergroove dashboards.

We are excited to announce the Alpha launch of our new Subscription Manager Template, with a customer-centric design to help boost retention and enhance the overall subscription experience.

This new theme highlights the value of subscriptions and emphasizes proven retention-building options such as skip and swap. With a mobile-focused and efficient design, it simplifies the customer journey by enabling management of everything on one page, ensuring a seamless experience and encouraging long-term loyalty.

A couple of particular feature updates to highlight:

- Swapping a subscription product opens a searchable list to choose from

- One-time items added to an upcoming order can be upgraded to subscriptions at any time

- More flexibility when reactivating a cancelled subscription

If you're interested in participating in the Alpha reach out to your Ordergroove team or email me directly at andrew.magne@ordergroove.com. You'll be added to the list of Alpha stores and will have access to the new template starting on July 17th. We can't wait for you to explore and experience its benefits, and we're eager to hear your feedback!