News Feed and Changelog
Take subscription performance to the next level with the new and improved self-serve dashboard in RC3. Up-level decision-making with a deep dive into metrics like:
Offering customers the ability to opt-in to subscription on the cart page can dramatically improve your enrollment rate (up to 3x)! All merchants on all eCommerce platforms can now take advantage of this feature. If you're on Shopify, this is available to you for the first time and you've been auto-provisioned with a new cart template. Head on over to https://rc3.ordergroove.com/subscriptions/enrollment/home/ and style your new offer.
From there, we've embedded instructions on how to update your Shopify theme with the proper tagging. If you're on a non-Shopify platform you likely already have this tagging in place, but reach out to your Ordergroove team if you have questions.
Coming soon... visibility into which of your offer locations are driving the majority of your enrollments 👀
Two of our most requested features are now available in the Customers tab of RC3. All merchants can now adjust the automatic discount associated with a subscription by using the dropdown menu when viewing the subscription details. Merchants with price locking enabled can also adjust the price of a subscription from this screen.
Please note that with price locked subscriptions the price of the subscription will not be updated when the product price changes. If you are not currently using price locking and would like to, please reach out to your Ordergroove team for assistance.
The majority of cancellations come from customers feeling overstocked or having too much product. Many customers don't realize that they can skip their upcoming order and instead end up canceling their subscription. To help retain customers on behalf of our merchants, we released an SMI cancel flow feature to help nudge customers to consider skipping their upcoming order instead of canceling. If a customer selects to skip their upcoming order, the order will ship depending on the frequency their subscription is set at (ie April 15th customer clicks ‘skip order’ for their order arriving April 22nd, and their frequency is 1 month, it would skip to May 22nd.)
All new merchants will receive this feature out of the box with their default SMI, and all existing merchants who have not saved any changes to their default SMI will also receive this feature without needing to do anything.
Merchants who have saved changes to their SMI and want this feature can follow this documentation to implement it in their RC3 SMI code editor.
Below is the modal added to the default SMI when a customer selects Cancel Subscription. If they select "Skip Next Delivery" their order date will automatically update to the next date according to their subscription frequency and the modal will close.
If the customer selects to continue to cancel their subscription they will be taken to the select cancel reason/confirmation page shown below.
Let's retain some customers!
Now when you visit the Subscriptions > Enrollment page within RC3 you will see a new and improved Offers configuration experience. We've made some changes so that it is now easier than ever to configure your offers enrollment experience. This includes design updates to the RC3 interface and access to pre-built templates for quick styling of offers on the PDP, checkout, and more. This is available today to all merchants, no matter the ecomm platform.
Now whenever you download your product config file within RC3 they will be named something a little more digestible. Though "Products_Export_20220815_16da1ec7d64b4fe5fbc3809cd8cc74bf63105467" was definitely a statement, it was especially confusing for merchants managing multiple brands or those downloading multiple product config files. Now when you download a file you will see something closer to "MySockCompany_ProductsExport_2022_08_15". RIP to the 800 character file name, you won't be missed.
Previously, the SKU swap ("Change Product") button was only visible to customers within their SMI if the product they were subscribing to was both in stock and SKU swap eligible. This isn't helpful if their product is out of stock and the customer would still like to receive their subscription. We've updated the SMI so that now the SKU swap button will display whether the product they are subscribing to is in or out of stock. This way customers can swap to another flavor/variant when their subscribed to product goes out of stock and keep their subscription going!
As part of the Analytics 3.0 release, we have revamped our exports experience around downloading subscriptions and order report data.
Expect to see these upcoming changes soon and for those that are interested in making this switch early, please reach out to your Ordergroove contact or to Rivkah directly at rivkah.carl@ordergroove.com
You wanted data, you got data
Introducing Analytics 3.0, our new powerful data offering to help you grow your program even more. With this new offering, get real-time snapshot into past and future revenue and subscriber growth. Plus, now you can get a deeper dive into cancellation reasons and product-specific performance.
Analytics 3.0 lets you filter by SKU to track a campaign's performance during a specific time period. Even better, you can export all of this data directly from our new offering.
Who knew you could have so much fun with data?
Expect to see these upcoming improvements very soon reflected on your Analytics page or reach out to your Ordergroove team if youre interested in making the move early!
Good news! Ordergroove's Buy X, Subscribe to Y feature is now available on all eCommerce platforms, with two different implementation options to choose from. This feature allows you to power an experience where your customer checks out with one product (X) and it creates a subscription to a related one (Y). Some example use cases include:
To learn more about how to implement this feature on your store, check out our Knowledge Center.
