We're excited to announce a new way for brands to make powerful, data-driven business decisions: Ordergroove Benchmarks. Compare your brand and identify strengths and weaknesses to focus your efforts and maximize growth.

Now available:

• Compare Your Metrics: Filter to see how your growth and retention rates stack up against other brands, industries, and market trends. 
• Contextualize Your Performance: Understand your numbers in the context of industry averages and business maturity.
• Turn insights into action: Receive recommendations with Ordergroove Academy’s research and data-backed best practices–linked straight from your performance benchmarks.

As your subscription program continues to grow, staying competitive requires smarter and more actionable data. Ordergroove Benchmarks provide the strategic edge you need to make data-backed decisions. Available to all merchants in Open Beta – check it out in your Ordergroove Admin today. 

We’re excited to announce the Shopify x Ordergroove New Customer Accounts Integration, with a closed Alpha starting next week!

While you may be tempted to update, please do not do so until you are officially confirmed in the Alpha. Updating early will cause your customers to lose access to their Subscription Manager.

Of course, once you're in the Alpha you're going to love the new functionality you'll unlock! Join the Alpha for exclusive early access to test the integration ahead of anyone else. That means you’ll be able to:

• Simplify access with passwordless logins
• Reduce churn with seamless payment updates
• Stay flexible while enjoying Shopify’s latest updates

Ready to join? Request Alpha access here.

Prefer to wait? Luckily it won’t be for long. Our open Beta launches in January, and we’ll let you know as soon as it’s available.

We’re proud to continue building solutions with Shopify to deliver exceptional subscriber experiences. Thank you for partnering with us—we’re here to support you every step of the way!

Our latest API enhancement adds a new option to configure products for Prepaid subscriptions. Leverage our unmatched flexibility to efficiently manage subscriptions for large product catalogs.

🌟 Key Benefits:

1. Simplifies managing large catalogs.
2. Reduces human error from manual configurations. 
3. Eliminates the need for manual updates when new products are added.

The world's largest subscription brands need scalable, flexible capabilities, not tedious, manual ones. That's why we match convenient frontend platform functionalities with scalable API calls that empower operational efficiency.

Learn more about configuring Prepaid via API in our Developer Documentation, and stay tuned for more powerful API-powered configurations like product specific incentives and delivery frequencies soon.

Unlock a deeper understanding of your customers’ behavior with two new Prepaid Subscriptions Reports, live right now: Subscriptions - Upgraded - Prepaid and Subscriptions - Downgraded - Prepaid.

They're designed to provide insights into subscription transitions between Pay-As-You-Go (PAYG) and Prepaid models.

Key Benefits:

1. Retention Monitoring:
   • Track the retention rates of users who complete a prepaid cycle and return to monthly payments.
   • This is particularly useful for managing and understanding the behavior of customers in gifting prepaid subscription scenarios.
2. Targeted Communication:
   • Tailor your messaging for users transitioning from PAYG to Prepaid, or from Prepaid back to PAYG.
   • Create campaigns to reward customers who upgrade and incentivize those who return to PAYG or consider gifting a subscription.

Use these new reports to drive increased loyalty and revenue with a better understanding of your customers' behavior. Available now in Reports.

Introducing an easier, more secure way to send your Ordergroove data to Klaviyo! With the OAuth update, you'll get your own set of API Quotas and enjoy a smoother experience, including:

• Improved Service Reliability - no more delays.
• Higher API Rate Limits - no more throttling.
• Improved Security - lock down access.

The upgrade process is quick and painless; go to the Klaviyo Integration page and click Update in the green banner.

Your Klaviyo settings, flows, and segments won’t change, and we’ll continue sending the same data just as before. No disruptions, just an overall smoother experience. Learn more in the Knowledge Center.

🌟 Key Benefits:

• Quickly identify subscription and order counts from different countries.
• Easily quantify the impact (subscription revenue) per storefront and audience.
• Compare subscription performance across multiple countries.
• Use a single Ordergroove account and Shopify Markets

Say hello to Subscription Manager 2.0’s new template, now available in Open Beta 👋

Supercharge subscriber LTV and retention with the ultimate subscriber experience. Our new template comes with:

• Best-in-class design. A modern, intuitive, mobile-first design that delivers a delightful customer experience.
• Easy order management. An easy, searchable SKU swap experience that makes out-of-stock and variant fatigue cancellations a non-issue. 
• Simple plan upgrades. Options to seamlessly switch between one-time, PAYG, and Prepaid without forcing subscribers to cancel and repurchase.
• Flexible and easy editing. A beautiful out-of-the-box template and intuitive editor make technical resources often unnecessary. For merchants that want ultimate control, robust advanced editing cuts development time, saving money and expediting launch. 

Any new themes you create will default to the new template; but we won’t change any current or draft themes. You can test the new template out by clicking Create in the upper right-hand corner of the Subscription Manager homepage. 

Learn more with our Subscription Manager 2.0 article in the Knowledge Center.

We’ve updated the Klaviyo and Attentive integrations with 2 new useful event properties: days_until_place_date and retries.

The new days_until_place_date property empowers your team to decrease churn risks like overstock or subscription forgetfulness by:

• Reminding busy-inbox customers of upcoming orders not just once, but however many times you’d like–staggered at a cadence of your choice. This gives subscribers ample time to skip or delay orders if feeling overstocked.
• Customize order reminder messages with a countdown until their next order date, so no subscriber is surprised by unexpected orders. 
• Plus, take lengthy logins out of it by including our best-in-class 1-click delay in the same message. It’s never been easier to skip your next order with just a tap.

The retries property to the retryable order failure event that lets you know how many retry attempts have triggered. You can use this property to maximize recovered revenue by:

• Sending tailored communications at each different order retry; encouraging customers to update their information and receive their order before the last retry attempt is made.

Read more about our Klaviyo and Attentive integrations in the Knowledge Center.

Ordergroove Academy, our home for all things subscription best practices, has a new look and some updated best practices. 

Check out our revamped course structure to learn all about:

🎯Success Stories from Serious Brands: Real customer stories and data from 12+ years of subscription experience with leading innovators like Dollar Shave Club, The Honest Company, and more.

📊Trusted Market Research: We did the hard work gathering insights from trusted sources like McKinsey, NRF, and Shopify–so you don’t have to.

💡Tailored, Data-Based Recommendations: Exclusive to and well-loved by our customers (that’s you!), personal benchmarks (in beta) point out tailored recommendations to transform insights into tangible results. 

You can find Academy anytime under KC in your navigation “Help” center, and at https://academy.ordergroove.com/hc/en-us 🥳

The Enrollment Analytics View has a new chart that totals the number of subscriptions in a time frame, by the customer-selected frequency. Use this view to assign products their most popular default frequency, reducing the chance of overstock related churn.

It’s never been easier to view which frequencies are the most popular with your subscribers. For more information, Understanding the Enrollment Analytics View has a breakdown of everything in your analytics suite!