Ordergroove Experiments is here—starting with Incentive A/B Testing. Identify the subscription incentives that drive the most profit by testing different offers and measuring their impact on retention, conversions, and Lifetime Value. Now in closed alpha for select customers using program-wide incentives.

Here's what's new:

• Find your winning incentives: Run A/B tests to compare different subscription offers and see which drives the best results.
• Optimize for your bottom line: Measure how each incentive affects not just conversion, but profit-first metrics like Lifetime Revenue and subscriber retention.
• Simple setup, full control: Launch tests right from Ordergroove—no devs needed. Choose any split ratio for each offer to test exactly how you want.

Initial wins from early testers:

• Kate Somerville lifted LTR by 250%, and conversions by 190%.
• Cefaly boosted LTR by 9%.

Test smarter. Grow faster. Unlock profitability.

Interested in participating? Contact your Ordergroove Customer Success Manager for more information.

Shared Analytics links now open with your selected timeframe and dashboard tab—making data collaboration fast and seamless.

This ensures everyone on your team is looking at the exact same data without manually adjusting filters.

Ready to try it? Simply set your desired filters in analytics, copy the URL, and share with your team. Log into your Ordergroove admin to get started.

• Up to 90% improvement in cursor-based paginated address and subscription requests: ideal for large data sets, historical queries, and backfilling operations
• Query the data you need: Updated datetime filters for more precise and efficient data pulls

We’ve added two new properties to our Klaviyo and Attentive integration subscription.cancel event data: cancel_reason_code and cancel_reason_message. 

This improvement allows you to effectively re-engage subscribers with compelling winback messages tailored to their specific cancellation reasons.

What this means for you:

• Personalize winback messaging with enhanced segmentation capabilities.
• Reduce manual effort in categorizing cancellations.

Maximize your recouped revenue with this Academy module on winback campaign best practices. Information sent to Klaviyo and Information sent to Attentive have a complete list of data you can use to personalize your subscriber messaging.

We are excited to announce Rotating Subscriptions are now available in Alpha. Deliver a curated selection of products to your customers on a regular schedule—perfect for Subscription Clubs or Product Series. This feature allows you to set up subscriptions in Ordergroove that automatically rotate through predetermined items, providing a fresh and engaging experience for your subscribers.

Here are the two types of Rotating Subscriptions we offer today:

• Time-Window Subscriptions: Deliver specific products based on defined time frames. For example, seasonal items like "Halloween Socks" shipped in October, followed by "Thanksgiving Socks" in November.
• Ordinal Subscriptions: Deliver products in a predefined sequence, such as sending a "Pack of Red Socks" with the initial order, followed by a "Pack of Yellow Socks" with the first recurring order, and so on.

Getting Started:

Rotating Subscriptions are available in Alpha; reach out to the Ordergroove team to add the new functionality to your program. For more information and setup instructions, take a look at Rotating Subscriptions in the Knowledge Center.

Understanding the impact of prepaid subscriptions just got easier. With Ordergroove’s new Prepaid Analytics, you can measure prepaid performance, streamline revenue attribution, and gain a complete view of your subscriber journey—all in one place.

Get the insights your team needs to optimize prepaid subscriptions and drive long-term growth.

Here’s what’s new:

• Compare retention rates for Prepaid vs. standard subscriptions instantly.
• Attribute revenue and inventory by payment and fulfillment dates.
• Track subscriber behavior in real time, including renewals, downgrades, and cancellations.

Get Started Now

Prepaid Subscriptions and Analytics are available now. Learn more with Prepaid Subscriptions Overview in the Knowledge Center.

We’ve added Reactivated Subscriptions as a new enrollment status in Analytics, giving you visibility into how many customers resubscribe after cancellation. Now you can better understand subscription trends and the impact of your win-back efforts.

Here’s what’s new:

• Monitor win-back performance – See how many customers are returning and gauge the success of your retention efforts.
• Analyze subscriber trends – Identify which products or time periods drive the most reactivations.

Get Started Now

Churn is inevitable, but winning back subscribers is within your control. Understanding what brings customers back to your brand is key to sustainable growth. Explore your reactivation metrics in the Ordergroove Admin today.

We're excited to announce the Enhanced Promotions Homepage, making it easier than ever to understand which offers are driving the most value and empowering you to optimize your subscription program.

Here’s what’s new:

• Active Subscriber Counts at a Glance: See exactly how many subscribers are benefiting from each promotion.
• Seamless A/B Testing: Connect with our Experimentation Suite (currently in closed Alpha) to test different offer variations and pinpoint the most effective strategies.

Get Started Now:

The new Promotions Homepage is live now. Interested in optimizing your subscription offer strategy through experimentation? Visit our Knowledge Center for more information or ask your Ordergroove CSM about joining the A/B Alpha today.

Order rejections can significantly impact realizing your recurring revenue–and understanding why they happen is key to fixing the problem. Now in Open Beta, Ordergroove’s new order rejection metrics and charts provide first-of-their-kind insights—uncovering payment trends and revenue loss patterns to help you fight involuntary churn. These advanced analytics help you refine dunning strategies and recover more revenue with data you can’t get anywhere else.

Here’s what’s new:

• Identify the top order rejection reasons ranked by revenue impact and order volume.
• Track rejection trends over time to spot patterns and shifts in lost revenue.
• Access new export fields like “Payment Method” and “Credit Card Type” to analyze subscriber payment trends and rejection correlations.
• Reveal the exact (999) rejection reasons that pinpoint root causes of order failures.

What this means for you:

• Reduce involuntary churn.
• Quickly diagnose payment errors.
• Optimize dunning strategies.

Get Started Now

Your new metrics are now live in Open Beta under the Orders tab of your Ordergroove Analytics dashboard. For more information, take a look at Understanding the Orders Analytics Tab in the Knowledge Center or contact your Ordergroove CSM for assistance.

We're excited to announce the General Availability of Subscription Manager v25 templates—designed to elevate the subscriber experience. With a refined user interface, managing order dates, subscription products, and payment plans is effortless. Plus, our advanced editor empowers brands to boost retention, maximize customer lifetime value, and deliver a seamlessly personalized, best-in-class experience.

What’s New in v25?

• Upgraded, turnkey editing capabilities. Intuitive toggles make it easy to display prepaid or payment plan options, and change the placement and aesthetic of actions like skip, swap, or cancel.
• Flexible Order Management. No more flavor fatigue or out-of-stock frustrations. Our intuitive SKU swap feature lets subscribers effortlessly switch from unavailable items to in-stock alternatives or explore new flavors with ease.
• Built-in Features for Upselling. Out-of-the-box banners now let subscribers upgrade one-time orders to subscriptions, or upgrade to prepaid plans effortlessly.

Get Started Now

Any new themes you create will default to the new template; and we won’t change any current or draft themes that you have made modifications to. You can test the new template out by clicking Create in the upper right-hand corner of the Subscription Manager homepage.

For more information, take a look at Subscription Manager v25 in the Knowledge Center or contact your Ordergroove CSM for assistance.