We’re thrilled to announce our advanced Cancel Flow Analytics – a new data view that shows exactly how your cancel flow experience impacts revenue.

Now you can see the complete picture of what happens when customers consider canceling, from entry to outcome, with clear metrics on retention and revenue impact.

Here's what's new:

• Churn risk visibility: Track how many subscribers enter your cancel flow to gauge potential churn.
• Save tactic distribution: Identify which customers take save tactics (skip, pause, SKU swap, discount) vs. canceling, and quantify the revenue you've retained.
• Post-flow insights: Track what happens after a save. See whether subscribers who accept a cancel-flow offer actually stay – or churn later – so you can optimize for real, lasting retention.

What this means for you:

• Pinpoint where your cancel experience succeeds and where customers drop off
• Quantify how save tactics directly impact retention during and after the cancel flow experience
• Make data-driven decisions to optimize lifetime revenue

Get Started Now

This update is now live – check it out in the Retention & Churn drop-down under Analytics. If you have questions about Cancel Flow Analytics, please reach out to your Ordergroove CSM or check out our KC for more details. [Read more here]