Lifetime Metrics are now available in Open Beta - giving you deeper visibility into subscription performance and value over time. 

By tracking both Lifetime Revenue (LTR) and Lifetime Value (LTV), you can understand not just how much recurring revenue your business generates, but how much profit that revenue actually delivers. This makes it easier to assess and optimize for sustainable, profitable growth.

Here’s what’s new:

• Personalize how you measure LTR and LTV: Input your brand’s Cost of Goods Sold (COGS) for a full view into profitability and monitor how your LTV and LTR evolves over time.
• Compare active vs. churned subscribers: View LTR and LTV breakdowns by subscriber status to identify engagement trends and retention opportunities.
• Segment subscribers by lifetime spend: Group customers into Lifetime Revenue tiers and understand how long each segment typically stays active - helping you identify your highest-value segments and tailor retention strategies accordingly.

What this means for you:

• Measure subscription program profitability
• Identify your most profitable customer segments
• Focus strategy on real growth over vanity metrics

Note: To give you a clearer view of subscriber performance, we’ve fine-tuned how we calculate LTV and LTR across our platform to include both initial and recurring orders. LTR and LTV values may change in other areas of Analytics as a result.

Get Started Now

Lifetime Metrics is now in Open Beta and available to all Ordergroove customers. Have questions, or need help inputting your COGS? Reach out to your Ordergroove CSM or submit a ticket to our Support Team here.