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(Early Access) Show subscribers the full value of subscribing with PDP Benefits Messaging
Release
yesterday

(Early Access) Show subscribers the full value of subscribing with PDP Benefits Messaging

Display every incentive a subscriber earns directly on the PDP, not just the headline offer. PDP Benefits Messaging (in Early Access) surfaces the full set of benefits on the enrollment widget, so subscribers see everything they're getting before they enroll.

Here's what's new:

  • Surface the full value upfront: Display every incentive a subscriber earns directly on the PDP, not just the headline offer. For example: "Save 10% on your first order, 10% on all future orders, every 5th order free, and an extra 10% when you have at least 4 items in your order."
  • Configure once, control everywhere: Write your own benefits copy per incentive type (Nth order, threshold, prepaid, customer group, and more), per locale, and per offer profile — with full control over what displays. Messaging is off by default and fully opt-in.
  • Convert more subscribers: Conversion tests consistently show that subscribers convert better when they understand the complete value they're getting before they enroll.

By surfacing every subscription benefit on the PDP, PDP Benefits Messaging lifts subscriber conversion and grows recurring revenue — showing shoppers the full picture right where they decide whether to subscribe.

Get started: Please reach out via the PDP Benefits form if you are interested in participating in the Early Access for this feature.

Avatar of authorChris Brown