When a subscriber successfully updates their payment method, Auto Retry (now in Early Access) immediately attempts a new charge on eligible subscriptions in retry — no waiting for the next dunning cycle, no manual trigger. Previously, those subscriptions sat until their next scheduled attempt, even after the subscriber had already fixed their card.

Here's what's new:

• Instant retry on payment update: As soon as Ordergroove detects a successful payment method update, it immediately re-attempts payment on eligible subscriptions in retry — instead of waiting for the next scheduled attempt.
• Automatic, across the board: Any eligible subscription currently in retry is picked up automatically. If the payment succeeds, the subscription resumes its normal lifecycle right away.
• Your existing safeguards still apply: Standard retry rules and payment processing safeguards continue to work exactly as before. Orders that have already exhausted the dunning flow aren't affected — only subscriptions actively in a retry state.

By shrinking the time between a card update and a successful charge, Auto Retry recovers more revenue sooner and reduces involuntary churn — recovering subscriptions while subscriber intent is highest, right when they've taken action to fix the problem.

Note: If you currently listen for payment update webhooks and manually trigger a retry (e.g. Send Now), disable those workflows to avoid duplicate payment attempts — Auto Retry now handles this for you.

Get Started: Reach out to your CSM or Ordergroove Support to get Auto Retry enabled for your store.