We’ve just released enhanced Customer Action Analytics to all merchants, with dedicated dashboards for every key subscriber action so you can go beyond overviews to understand the direction and magnitude of their actions, and spot patterns behind what subscribers are doing. 

Here’s what’s new:

Customer Actions now have dedicated views that go deeper than aggregate numbers: 

• Order Date Changes: See if subscribers are pulling dates forward or pushing them out– and by how many days 
• SKU Swaps: Learn which products are swapped most, and whether subscribers are trading up or down in price
• Frequency changes: Understand if subscribers are moving to more or less frequent deliveries, and which intervals are most switched to
• Quantity changes: Discover if subscribers are increasing or decreasing quantity, and by how much
• Skips: Explore patterns of how your subscribers skip, with even more views coming soon

The result? A complete picture of subscriber behavior: detailed enough to spot patterns early, act before churn happens, and build a retention strategy grounded in data. 

Get started now

This update is now live in your analytics by visiting Analytics > Retention & Churn > Customer Actions. 

👉 Read more here.