We’ve added two new properties to our Klaviyo and Attentive integration subscription.cancel event data: cancel_reason_code and cancel_reason_message. 

This improvement allows you to effectively re-engage subscribers with compelling winback messages tailored to their specific cancellation reasons.

What this means for you:

• Personalize winback messaging with enhanced segmentation capabilities.
• Reduce manual effort in categorizing cancellations.

Maximize your recouped revenue with this Academy module on winback campaign best practices. Information sent to Klaviyo and Information sent to Attentive have a complete list of data you can use to personalize your subscriber messaging.

We are excited to announce Rotating Subscriptions are now available in Alpha. Deliver a curated selection of products to your customers on a regular schedule—perfect for Subscription Clubs or Product Series. This feature allows you to set up subscriptions in Ordergroove that automatically rotate through predetermined items, providing a fresh and engaging experience for your subscribers.

Here are the two types of Rotating Subscriptions we offer today:

• Time-Window Subscriptions: Deliver specific products based on defined time frames. For example, seasonal items like "Halloween Socks" shipped in October, followed by "Thanksgiving Socks" in November.
• Ordinal Subscriptions: Deliver products in a predefined sequence, such as sending a "Pack of Red Socks" with the initial order, followed by a "Pack of Yellow Socks" with the first recurring order, and so on.

Getting Started:

Rotating Subscriptions are available in Alpha; reach out to the Ordergroove team to add the new functionality to your program. For more information and setup instructions, take a look at Rotating Subscriptions in the Knowledge Center.

Understanding the impact of prepaid subscriptions just got easier. With Ordergroove’s new Prepaid Analytics, you can measure prepaid performance, streamline revenue attribution, and gain a complete view of your subscriber journey—all in one place.

Get the insights your team needs to optimize prepaid subscriptions and drive long-term growth.

Here’s what’s new:

• Compare retention rates for Prepaid vs. standard subscriptions instantly.
• Attribute revenue and inventory by payment and fulfillment dates.
• Track subscriber behavior in real time, including renewals, downgrades, and cancellations.

Get Started Now

Prepaid Subscriptions and Analytics are available now. Learn more with Prepaid Subscriptions Overview in the Knowledge Center.

We’ve added Reactivated Subscriptions as a new enrollment status in Analytics, giving you visibility into how many customers resubscribe after cancellation. Now you can better understand subscription trends and the impact of your win-back efforts.

Here’s what’s new:

• Monitor win-back performance – See how many customers are returning and gauge the success of your retention efforts.
• Analyze subscriber trends – Identify which products or time periods drive the most reactivations.

Get Started Now

Churn is inevitable, but winning back subscribers is within your control. Understanding what brings customers back to your brand is key to sustainable growth. Explore your reactivation metrics in the Ordergroove Admin today.

We're excited to announce the Enhanced Promotions Homepage, making it easier than ever to understand which offers are driving the most value and empowering you to optimize your subscription program.

Here’s what’s new:

• Active Subscriber Counts at a Glance: See exactly how many subscribers are benefiting from each promotion.
• Seamless A/B Testing: Connect with our Experimentation Suite (currently in closed Alpha) to test different offer variations and pinpoint the most effective strategies.

Get Started Now:

The new Promotions Homepage is live now. Interested in optimizing your subscription offer strategy through experimentation? Visit our Knowledge Center for more information or ask your Ordergroove CSM about joining the A/B Alpha today.

Order rejections can significantly impact realizing your recurring revenue–and understanding why they happen is key to fixing the problem. Now in Open Beta, Ordergroove’s new order rejection metrics and charts provide first-of-their-kind insights—uncovering payment trends and revenue loss patterns to help you fight involuntary churn. These advanced analytics help you refine dunning strategies and recover more revenue with data you can’t get anywhere else.

Here’s what’s new:

• Identify the top order rejection reasons ranked by revenue impact and order volume.
• Track rejection trends over time to spot patterns and shifts in lost revenue.
• Access new export fields like “Payment Method” and “Credit Card Type” to analyze subscriber payment trends and rejection correlations.
• Reveal the exact (999) rejection reasons that pinpoint root causes of order failures.

What this means for you:

• Reduce involuntary churn.
• Quickly diagnose payment errors.
• Optimize dunning strategies.

Get Started Now

Your new metrics are now live in Open Beta under the Orders tab of your Ordergroove Analytics dashboard. For more information, take a look at Understanding the Orders Analytics Tab in the Knowledge Center or contact your Ordergroove CSM for assistance.

We're excited to announce the General Availability of Subscription Manager v25 templates—designed to elevate the subscriber experience. With a refined user interface, managing order dates, subscription products, and payment plans is effortless. Plus, our advanced editor empowers brands to boost retention, maximize customer lifetime value, and deliver a seamlessly personalized, best-in-class experience.

What’s New in v25?

• Upgraded, turnkey editing capabilities. Intuitive toggles make it easy to display prepaid or payment plan options, and change the placement and aesthetic of actions like skip, swap, or cancel.
• Flexible Order Management. No more flavor fatigue or out-of-stock frustrations. Our intuitive SKU swap feature lets subscribers effortlessly switch from unavailable items to in-stock alternatives or explore new flavors with ease.
• Built-in Features for Upselling. Out-of-the-box banners now let subscribers upgrade one-time orders to subscriptions, or upgrade to prepaid plans effortlessly.

Get Started Now

Any new themes you create will default to the new template; and we won’t change any current or draft themes that you have made modifications to. You can test the new template out by clicking Create in the upper right-hand corner of the Subscription Manager homepage.

For more information, take a look at Subscription Manager v25 in the Knowledge Center or contact your Ordergroove CSM for assistance.

We're excited to announce a new way for brands to make powerful, data-driven business decisions: Ordergroove Benchmarks. Compare your brand and identify strengths and weaknesses to focus your efforts and maximize growth.

Now available:

• Compare Your Metrics: Filter to see how your growth and retention rates stack up against other brands, industries, and market trends. 
• Contextualize Your Performance: Understand your numbers in the context of industry averages and business maturity.
• Turn insights into action: Receive recommendations with Ordergroove Academy’s research and data-backed best practices–linked straight from your performance benchmarks.

As your subscription program continues to grow, staying competitive requires smarter and more actionable data. Ordergroove Benchmarks provide the strategic edge you need to make data-backed decisions. Available to all merchants in Open Beta – check it out in your Ordergroove Admin today. 

We’re excited to announce the Shopify x Ordergroove New Customer Accounts Integration, with a closed Alpha starting next week!

While you may be tempted to update, please do not do so until you are officially confirmed in the Alpha. Updating early will cause your customers to lose access to their Subscription Manager.

Of course, once you're in the Alpha you're going to love the new functionality you'll unlock! Join the Alpha for exclusive early access to test the integration ahead of anyone else. That means you’ll be able to:

• Simplify access with passwordless logins
• Reduce churn with seamless payment updates
• Stay flexible while enjoying Shopify’s latest updates

Ready to join? Request Alpha access here.

Prefer to wait? Luckily it won’t be for long. Our open Beta launches in January, and we’ll let you know as soon as it’s available.

We’re proud to continue building solutions with Shopify to deliver exceptional subscriber experiences. Thank you for partnering with us—we’re here to support you every step of the way!

Our latest API enhancement adds a new option to configure products for Prepaid subscriptions. Leverage our unmatched flexibility to efficiently manage subscriptions for large product catalogs.

🌟 Key Benefits:

1. Simplifies managing large catalogs.
2. Reduces human error from manual configurations. 
3. Eliminates the need for manual updates when new products are added.

The world's largest subscription brands need scalable, flexible capabilities, not tedious, manual ones. That's why we match convenient frontend platform functionalities with scalable API calls that empower operational efficiency.

Learn more about configuring Prepaid via API in our Developer Documentation, and stay tuned for more powerful API-powered configurations like product specific incentives and delivery frequencies soon.