Analyze your product performance with more precision. The product filter in the Analytics overview now has two key upgrades:

• Filter by product type: Isolate digital products vs. physical products so you can analyze each category without the noise of the others combined. For our Digital Merchants (Early Access), this is especially impactful: you can now view digital-only subscription performance without physical products skewing your data.
• Search and select all: Search a keyword and select all matching products at once, then layer in another search to build your exact product set — no more selecting items one by one.

Available now for all merchants. Digital product type filtering is available for Digital Merchants (EA).

Get started in Analytics now.

Subscription order add-ons now automatically inherit the currency of the customer's order, bringing cross-sells fully in line with the rest of your multi-currency experience. This update also extends to subscriptions created through the CSA, ensuring currency consistency across the board.

The result is a seamless, currency-aware subscription experience for every customer, in every market.

Here's what's new:

• Subscription cross-sells now inherit the order's currency – just like one-time add-on items have always done.
• Subscriptions created through the CSA now match the currency of a customer's existing subscriptions.
• The subscriptions-create-in-order and subscriptions-create-from-item API endpoints have been updated to support this behavior.

What this means for you:

• Unlock cross-sells across all markets
• Consistent experience for every currency
• More revenue, zero manual workarounds

Get Started Now

This is live now and works automatically – no changes needed on your end. Check out the updated API docs for subscriptions-create-in-order and subscriptions-create-from-item, or visit the Shopify Markets Multi-Currency guide in the Knowledge Center to explore everything that's now supported.

Ordergroove's new Kustomer integration brings subscription intelligence directly into your agents' workflow – no tab-switching, no guesswork. 

Agents can instantly access subscriber profiles, including status, upcoming orders, and order history, all within the Kustomer timeline. With one-click management tools built right into the interface, this integration empowers support teams to resolve subscription issues in real time, reducing handle time and delivering a seamless experience for your customers.

Here's what's new:

• Real-Time Subscription Visibility: Instantly view subscription status (active, paused, canceled, or delinquent), next shipment dates, and product details within the Kustomer Insight Card.
• One-Click Management: Pause, cancel, reactivate, or skip subscription items directly from the customer timeline – no platform switching required.
• Order Flexibility: Adjust upcoming delivery dates or trigger a "send now" command for immediate order placement without leaving Kustomer.
• Comprehensive Order History: Review past and upcoming subscription orders, including itemized costs and applied discounts, for better contextual support.

What this means for you:

• Faster subscriber inquiry resolution
• Fewer tools, less context-switching

Get Started Now

The Kustomer integration is available now. Visit the Kustomer Help Center here to learn how to set up the Ordergroove integration for your support team.

We’ve just released enhanced Customer Action Analytics to all merchants, with dedicated dashboards for every key subscriber action so you can go beyond overviews to understand the direction and magnitude of their actions, and spot patterns behind what subscribers are doing. 

Here’s what’s new:

Customer Actions now have dedicated views that go deeper than aggregate numbers: 

• Order Date Changes: See if subscribers are pulling dates forward or pushing them out– and by how many days 
• SKU Swaps: Learn which products are swapped most, and whether subscribers are trading up or down in price
• Frequency changes: Understand if subscribers are moving to more or less frequent deliveries, and which intervals are most switched to
• Quantity changes: Discover if subscribers are increasing or decreasing quantity, and by how much
• Skips: Explore patterns of how your subscribers skip, with even more views coming soon

The result? A complete picture of subscriber behavior: detailed enough to spot patterns early, act before churn happens, and build a retention strategy grounded in data. 

Get started now

This update is now live in your analytics by visiting Analytics > Retention & Churn > Customer Actions. 

👉 Read more here.

Give your integrations only the access they need: API Key Read/Write Permissions

With Read/Write Permissions, you can now scope each API key to exactly what it needs - read-only access for reporting and data sync, or full read and write for operational integrations. Following the principle of least privilege is security best practice, and now we make it easy to apply it across your entire integration ecosystem.

Here's what's new:

• Create API keys with Read Only (GET) or Read & Write (POST/PATCH/DELETE) permissions
• Edit permissions on any key after creation
• Existing keys automatically inherit Read & Write permissions, so no integrations break on day one

What this means for you:

• Scope third-party tools to only the access they actually need
• Reduce the risk of accidental or unauthorized data changes
• Build and audit your integration ecosystem with confidence

Get Started Now:

API Key Read/Write Permissions are now available. Head to your API settings to review and update your keys.

We're excited to announce the launch of Incentive Builder, now available in Open Beta – a brand new tool that puts the full power of Flex Incentives directly in your hands. 

Build, configure, and edit limitless promotions – no support needed. Whether you're creating program-level incentives like Product-Specific Incentives or one-time offers like Cancel Flow Retention Incentives, you can now do it all from one intuitive interface in the Flex Incentives area of your product.

Incentive Builder gives you the flexibility to create exactly the right promotional strategy for your subscribers – on your own time.

Here's what's new:

• Launch and manage incentives OOTB: Configure your incentive strategy with our intuitive builder. Start from scratch or using pre-loaded templates, customizable in just a few clicks. 
• Program-level incentive creation: Choose from dozens of incentives, like Retention Rewards for hitting milestone orders, or Subscribe More, Save More, which boosts AOV with spending tiers.
• One-time incentive creation: Design targeted, single-use incentives like Cancel Flow Retention Incentives and Shopify Discount Codes to engage subscribers at the right moment.
• Full Flex Incentives power, now self-serve: Personalize down to the specific order, product, or use case with an intuitive, out-of-the-box setup experience.

What this means for you:

• Personalize your incentive strategy limitlessly
• Create promotions in minutes, with easy downstream management
• Drive up to 40% retention & LTV lifts

Get Started Now:

Incentive Builder is available today in Open Beta. Head to Flex Incentives in your Merchant Dashboard to start building. For guidance on getting started, visit our Knowledge Center or reach out to your Ordergroove CSM.

We've updated how certain rejected orders appear in the Rejected Order Reasons section of your Orders Analytics tab. Specifically, orders that were in a payment retry cycle and subsequently superseded by a Send Now action will now surface with more detail than before, previously showing “NA”.

What is a "810" Rejection Code?

When a subscription order fails due to a payment issue, Ordergroove automatically retries it based on your store's retry settings. If a Send Now action is triggered on a subsequent order for the same subscriber while a retry is still in progress, Ordergroove automatically rejects the retrying order to prevent a duplicate shipment from going out. This is expected platform behavior and it protects your subscribers from being charged or shipped twice.

Previously, these rejections appeared with limited detail:

• In Orders Analytics, the rejection code and text appeared as N/A
• In the API, Order.rejected_message appeared as {}

What’s changed:

• Rejection Code: Instead of N/A, the Rejection Code field now displays 810, making it immediately clear why the order was rejected.
• Rejection Text: Instead of N/A, the Rejection Code field now displays "Order superseded by Send Now"
• API Response: Instead of {}, the Order.rejected_message field now returns: {'code': '810', 'message': 'Order superseded by Send Now'}

What to Expect:

The Rejected Order Reasons table in the Orders Analytics tab reflects these new formats immediately.

If your team exports rejection data or uses it in a data pipeline, you will see the updated rejection code and message appear.

No action is required within the Ordergroove platform. You can view this table in Data > Analytics > Orders.

Questions?

If you have questions or notice unexpected behavior in your data, reach out to your CSM or to the support team.

SendNow has been upgraded to run near real-time across all merchants, completing in seconds.

What's new:

• SendNow requests are fulfilled in near real-time, eliminating processing delays.
• No changes are needed from your end–  the SendNow endpoint works exactly as before, just faster. 

We’re thrilled to announce our advanced Cancel Flow Analytics – a new data view that shows exactly how your cancel flow experience impacts revenue.

Now you can see the complete picture of what happens when customers consider canceling, from entry to outcome, with clear metrics on retention and revenue impact.

Here's what's new:

• Churn risk visibility: Track how many subscribers enter your cancel flow to gauge potential churn.
• Save tactic distribution: Identify which customers take save tactics (skip, pause, SKU swap, discount) vs. canceling, and quantify the revenue you've retained.
• Post-flow insights: Track what happens after a save. See whether subscribers who accept a cancel-flow offer actually stay – or churn later – so you can optimize for real, lasting retention.

What this means for you:

• Pinpoint where your cancel experience succeeds and where customers drop off
• Quantify how save tactics directly impact retention during and after the cancel flow experience
• Make data-driven decisions to optimize lifetime revenue

Get Started Now

This update is now live – check it out in the Retention & Churn drop-down under Analytics. If you have questions about Cancel Flow Analytics, please reach out to your Ordergroove CSM or check out our KC for more details. [Read more here]

Your subscribers can now skip their next order with a single click through SMS and email messages. The new 1-Click Skip action gives subscribers a faster, more frictionless way to manage their subscriptions when they need flexibility.

What's new:

• One click, done: Subscribers can skip their next order with just one click from a text or email, seeing immediate confirmation 
• Consistent experience: 1-Click Skip joins our existing 1-Click actions (Delay, Cross-sell, Reactivate) to give subscribers faster control across all their subscription management needs

What this means for you:

• Reduce friction and retain more customers: Make it easier for subscribers to skip when they need to, reducing the likelihood they'll cancel instead
• Increase engagement: Lower barriers to subscription management mean subscribers are more likely to stay active and engaged with their subscriptions

Get Started Now: Learn more about 1-Click Actions and how to get started.