The brands winning in subscriptions aren't the ones with the biggest teams. They're the ones moving fastest: running more tests, catching more churn signals, and acting on data before the moment passes. Ordergroove Agents (in Early Access) are purpose-built AI specialists that give your team that velocity: running continuously alongside you, experimenting autonomously, and getting smarter with every outcome. The first three are in Early Access today.

Here's what's new:

• Payment Agent: Recovers more revenue from failed payments by continuously A/B testing retry strategies against your baseline —scaling the winners automatically, then starting the next test from that smarter place.
• Retention Agent: Identifies where subscribers are dropping off across product and frequency cohorts, then hands you a ready-to-launch workflow built as an A/B test against your baseline — for that exact group. You add the incentive and approve; nothing goes live without your sign-off.
• Analytics Agent: Monitors your performance data around the clock and proactively flags the shifts worth your attention. Coming to the Ordergroove admin soon — in the meantime, you can start tapping into your analytics by using the Ordergroove MCP to ask questions of your data.
• Plus, Ordergroove MCP: Connect your own AI client — like Claude or ChatGPT — directly to your Ordergroove data. Ask questions about your program in plain language and get instant answers, tables, and visualizations, all inside the tools your team already uses.

Spend less time on the manual, behind-the-scenes work that eats your team's time — Ordergroove Agents test, learn, and recover revenue automatically.

Get Started: Request access now, or learn more with Ordergroove Agents in the Knowledge Center.

The Products List endpoint has been optimized to respond approximately 44% faster, with average response times dropping from 185ms to 103ms, with no changes required on your end. 

This is most impactful for high-traffic and headless builds: Merchants with large catalogs or latency-sensitive subscriber-facing UIs will see the biggest gains in page responsiveness.

Faster API responses mean better subscriber experiences, and for headless merchants building custom UI, every millisecond counts.

We are beginning a gradual rollout of these enhancements, and all merchants using this endpoint will be upgraded with no action needed. 

The Customer Service App (CSA) has been completely overhauled with new UI to make it easier for your teams to navigate and take action, plus the addition of native SKU swap to manage subscribers more efficiently.

Here's what's new:

• Full visual refresh: A completely redesigned UI that's even more intuitive and easy to navigate, so teams spend less time finding what they need and more time resolving tickets.
• Native SKU swap: Support teams can now swap a subscriber's product directly in the CSA. Previously, merchants needed to cancel and re-initiate subscriptions and no longer need to do this workaround. 

A more intuitive and robust CSA means faster ticket resolution, giving your support team the tools to deliver a better subscriber experience without leaving our platform.

Get started: Please reach out via this form if you are interested in participating in the Early Access for this feature.

When a subscriber's payment method is about to fail, every day without an update is a day closer to involuntary churn. The At-Risk Payment Banner (in Early Access) surfaces a gentle on-site alert the moment an at-risk subscriber returns to your site, giving them an easy path to update their card before their next order fails.

Here's what's new:

• On-site alert for at-risk subscribers: A non-intrusive banner displays automatically when a subscriber with a flagged payment method visits your site, prompting them to update their card before a rejection occurs.
• Proactive, not reactive: Rather than waiting for a failed order, this banner meets subscribers while they're already engaged on your site, before the problem happens.
• Complements your existing recovery stack: Adds a high-visibility on-site touchpoint alongside your email and SMS flows.

By catching at-risk subscribers earlier in the lifecycle, the At-Risk Payment Banner reduces involuntary churn before it starts, reaching subscribers at a moment when they're already paying attention.

Get started: Please reach out via this form if you are interested in participating in the Early Access for this feature.

With Workflow Canvas (in Early Access), you bring the strategy and we give you one unified, drag-and-drop canvas with 30+ triggers and 50+ actions to build anything you can dream up.

Here's what's new:

• One canvas for every subscriber moment: Build retention flows, winback campaigns, and more all from a single automation builder– with flexible triggers and actions to customize to your use case
• 30+ triggers, 50+ actions: Fire off workflows from anything like inventory events, payment failures, subscription milestones, external webhooks, and more–  then act with emails, gifts, discounts, product swaps, or whatever your strategy requires.
• A/B test any workflow and scale winners effortlessly: Run experiments on timing, actions, and incentives directly on the canvas. Pick a winner and it rolls forward automatically– no lag between insight and execution.
• Start fast with out-of-the-box templates: Pre-built milestone templates come ready-to-use on day one, with more coming

By putting every subscriber moment on one intuitive canvas, Workflow Canvas lets your team build and launch strategies that weren't possible before, without waiting on an engineering sprint.

Get started: Please reach out via the Workflow Canvas form if you are interested in participating in the Early Access for this feature.

Until now, a subscription discount showed up as a single number, ex: $6 off, with no explanation of where it came from. Discount Transparency (in Early Access) breaks that total into its parts, so you and your subscribers can see exactly which incentives are applied, how much each one contributed, and what each applied to.

Here's what's new:

• Every incentive, itemized: A discount total is now broken into the individual incentives behind it. A $6 discount becomes "$4 from free shipping, $2 from your 10% subscriber discount" — so the savings are never a mystery.
• The full context behind each discount: Every line shows the incentive's name, how much it took off, what it applied to (an item, the whole order, or shipping), and the order in which incentives were applied.
• Available across the Subscription Manager and your APIs: The same breakdown is accessible in the Subscription Manager and through the API, including GraphQL.

By replacing a single lumped-together number with a clear, itemized breakdown, Discount Transparency answers the question subscribers ask most — why am I getting this discount? — while giving your team the incentive-level data it's long asked for, whether that's reassuring a subscriber before they enroll or reconciling discounts downstream.

Get started: Please reach out via the Discount Transparency form if you are interested in participating in the Early Access for this feature.

Display every incentive a subscriber earns directly on the PDP, not just the headline offer. PDP Benefits Messaging (in Early Access) surfaces the full set of benefits on the enrollment widget, so subscribers see everything they're getting before they enroll.

Here's what's new:

• Surface the full value upfront: Display every incentive a subscriber earns directly on the PDP, not just the headline offer. For example: "Save 10% on your first order, 10% on all future orders, every 5th order free, and an extra 10% when you have at least 4 items in your order."
• Configure once, control everywhere: Write your own benefits copy per incentive type (Nth order, threshold, prepaid, customer group, and more), per locale, and per offer profile — with full control over what displays. Messaging is off by default and fully opt-in.
• Convert more subscribers: Conversion tests consistently show that subscribers convert better when they understand the complete value they're getting before they enroll.

By surfacing every subscription benefit on the PDP, PDP Benefits Messaging lifts subscriber conversion and grows recurring revenue — showing shoppers the full picture right where they decide whether to subscribe.

Get started: Please reach out via the PDP Benefits form if you are interested in participating in the Early Access for this feature.

When a subscriber successfully updates their payment method, Auto Retry (now in Early Access) immediately attempts a new charge on eligible subscriptions in retry — no waiting for the next dunning cycle, no manual trigger. Previously, those subscriptions sat until their next scheduled attempt, even after the subscriber had already fixed their card.

Here's what's new:

• Instant retry on payment update: As soon as Ordergroove detects a successful payment method update, it immediately re-attempts payment on eligible subscriptions in retry — instead of waiting for the next scheduled attempt.
• Automatic, across the board: Any eligible subscription currently in retry is picked up automatically. If the payment succeeds, the subscription resumes its normal lifecycle right away.
• Your existing safeguards still apply: Standard retry rules and payment processing safeguards continue to work exactly as before. Orders that have already exhausted the dunning flow aren't affected — only subscriptions actively in a retry state.

By shrinking the time between a card update and a successful charge, Auto Retry recovers more revenue sooner and reduces involuntary churn — recovering subscriptions while subscriber intent is highest, right when they've taken action to fix the problem.

Note: If you currently listen for payment update webhooks and manually trigger a retry (e.g. Send Now), disable those workflows to avoid duplicate payment attempts — Auto Retry now handles this for you.

Get Started: Reach out to your CSM or Ordergroove Support to get Auto Retry enabled for your store.

Every extra step in updating their card is a chance for a subscriber to walk away. Frictionless Card Updates (in Early Access) let customers update their payment method directly from an email via authenticated link: meaning no login, and no friction. Just a click, and they're back on subscription.

Here's what's new:

• Secure no-login link sent on payment failure: As soon as an order is rejected, your subscriber receives an email with a unique, tokenized link to update their card.
• One-tap card entry in a hosted modal: Subscribers tap the link, enter their new card in a secure modal, and they're done. No navigating their portal or Shopify to update information.
• Applied across all active subscriptions instantly: The new card replaces the old one on every active subscription the subscriber has — not just the one that failed — so you're not solving the same problem twice next month.
• Failed order retried automatically: The rejected order is immediately retried with the new payment method, so the subscriber gets the product they were expecting without ever having to ask.

What this means for you:

• Recover revenue you're losing today to subscribers who would've stayed if updating their card took five seconds instead of five minutes
• Shrink the window between payment failure and churn — the longer the gap, the more subscribers reconsider the subscription itself
• Free your CX team from the manual card-update tickets that pile up every billing cycle

Get started: Please reach out via this form if you are interested in participating in the Early Access for this feature.

Card Update Visibility in Customer Actions (in Early Access) shows you every payment update happening across your subscriber base — where they're coming from, how many are recovering rejected orders, and which decline reasons are actually recoverable. So when you invest in payment recovery, you can see the clear revenue impact.

Here's what's new:

• Payment Updates by channel, over time: See total payment updates broken down by where they came from
• Payment Updates on Rejected Orders: A dedicated view of what % of rejected orders were followed by a successful payment update, with a view of rate and raw count
• Recovery rate by rejection code: A breakdown showing rejected orders, payment updates, and update rate for each individual decline reason— so you can tell which rejections end up being most recoverable 

What this means for you:

• Easily quantify the impact of your payment recovery efforts
• Spot downward trends in subscriber card updates before they show up as churn
• Make the case internally for further investment in payment recovery with data your finance team will recognize

Get started: Please reach out via this form if you are interested in participating in the Early Access for this feature.