The new Customers page is out now. It's the same page your team uses to manage subscribers and their subscriptions, rebuilt from the ground up — everything the previous version does, plus the additions and fixes below.

Nothing your team does today goes away, and the new page should feel familiar within a few minutes. If anyone needs the version they're used to while they get their bearings, it's one click away.

What's new

• A ground-up redesign: Faster to scan and navigate, and it now loads natively in your admin instead of an embedded frame.
• SKU Swap: Change the SKU on an active subscription — prepaid included — without canceling and re-creating it.
• Digital subscription support: Digital subscriptions are now supported on the Customers page.
• Oriented from the start: The page opens with a customer list instead of an empty search box, and search results preview key details before you open a profile.

Need the previous version?

Click See Previous Version at the top of the Customers page to switch back. It stays available until September 7, when the previous version is removed and the new Customers page becomes the only version.

If there's a specific reason your team needs the previous version, let your CSM know before then. We'd rather close the gap than have you lose a workflow you depend on.

Get started: Head to Data > Customers in your Ordergroove Admin. For a full tour of what's changed, see What's New in the Customers Page.

Recurring Revenue Waterfall shows you where expected recurring revenue moves throughout any given month to help you understand the difference between expected vs. actual revenue. Look across cancellations, moves or skips, additional upsells, and payment retries, and finally get the details needed to build action plans grounded in data.

Here's what's new:

• Waterfall view: See scheduled revenue and every movement bucket at a glance (red = revenue lost, green = revenue gained)
• "Not Captured" view: Pinpoint your largest churn sources– whether from involuntary churn like payment rejections or out-of-stock, or from cancellations– to prioritize the right fix first
• Month-by-month table view: Compare revenue values and success rates across time periods, side by side

The result? A complete picture of recurring revenue performance: detailed enough to spot leaks early, prioritize the highest-impact fixes, and align stakeholders around a single source of truth.

Get started now

This update is now live in your analytics by visiting Data > Revenue Waterfall.

👉 Learn more here.

As of July 22, 2026, Auto Retry is live on all Ordergroove accounts unless you opted-out. The moment a subscriber updates their payment method, we now immediately re-attempt payment on any eligible subscription sitting in retry. No more waiting for the next scheduled attempt or a manual Send Now.

If your subscriber email communications mention a manual retry step, for example asking customers to wait for the next payment attempt, that step is no longer needed. Auto Retry re-attempts payment the moment a card is updated, so please update any messaging that references it.

If you were running a custom retry workflow — for example, listening for payment-update webhooks to trigger your own Send Now — this is your reminder to confirm it's been fully disabled. Left running alongside Auto Retry, it can cause duplicate payment attempts.

Notice something off?

• What to look for: Duplicate or unexpected payment attempts on a subscription - most likely if a custom retry automation is still active. You can view payment attempts in Ordergroove > Data > Order Logs
• What to do: Confirm any custom retry workflow is fully disabled, then contact your Ordergroove CSM or support with the affected subscription IDs

Learn more: How Do Credit Card Retries Work?

The Incentive Builder now supports two new condition types based on order quantity criteria. This opens up a variety of use cases with our self-serve builder, like Buy More, Save More tiers, order thresholds, per-product quantity discounts, and more.

Here's what's new:

• Order quantity conditions: Trigger incentives based on the total number of items in a subscriber's order, total subscription items only, or count of distinct subscriptions — perfect for order-level Buy More, Save More offers and minimum quantity thresholds.
• Per-product quantity conditions: Set conditions based on units of a specific product, with support for both "greater than" and "less than" thresholds — enabling product-level quantity offers, bundle discounts, and more.

With these new conditions, we're giving you more ways to launch offers directly from the Incentive Builder, no engineering required.

Get started: Incentive Builder is already available today in Open Beta. Head to Flex Incentives in your Merchant Dashboard to start building with these new conditions. For guidance on getting started, visit our Knowledge Center or reach out to your Ordergroove CSM.

Failed payments cost the average subscription business close to 10% of ARR every year, and closing that gap has been one of our biggest pushes this year. You may have already spotted some of these as they shipped, but here's the full roundup of features to recover more revenue, make card updates effortless for your subscribers, and give you clearer visibility into what's actually driving rejections.

You can read more in our latest blog, and sign up for the waitlist for any early access features here.

Payments Roundup

• Payment Agent (Early Access) recovers more revenue from failed payments by continuously A/B testing retry strategies against your baseline- scaling the winners automatically, then starting the next test from that smarter place.
• Frictionless Card Updates (Early Access) gives subscribers a secure, one-tap link to update their card with no login required, and their failed order retries automatically once it's fixed.
• At-Risk Payment Banner (Early Access) flags at-risk payment methods with a banner the moment a logged-in subscriber lands anywhere on your site.
• The Subscribers-at-Risk API (Early Access) surfaces those same risk signals so merchants on headless or custom storefronts can build their own version of the at-risk experience.
• Auto Retry on Card Update automatically retries any orders stuck in retry the moment a subscriber updates their card, so there's no more waiting for the next scheduled sweep, or requiring customers to manually click "Send Now”. This will be rolled out as a new standard to all merchants starting July 22nd, and you can read more about the feature and how to opt out here.
• Rejection by Payment Method Mix (Early Access) breaks down your rejection rate by payment method in a bubble chart weighted by share of your subscription business on each one, so you can tell a real revenue threat from noise at the margins.
  
• Card Update Visibility (Early Access) helps you quantify the impact of your recovery efforts, with every payment update tracked across your subscriber base, broken down by channel and by decline reason.

Interested in getting early access to any of these features? Fill out this form to share your interest with our team, and they'll reach out when next steps are ready. 

On July 22, 2026, Auto Retry — instant payment re-attempts the moment a subscriber updates their card — becomes standard behavior on all Ordergroove accounts.

Using a custom retry workflow? Merchants who listen for payment update webhooks and manually trigger a retry (e.g., Send Now) must disable that workflow before July 22. Otherwise, your automation and Auto Retry will both attempt payment, which can result in unforeseen and compounding errors in your subscription program. Need more time to adjust? Opt out here.

Using the standard retry process? There's nothing you need to do — Auto Retry will be enabled automatically on July 22.

What's changing

• Today: a subscription in retry waits for its next scheduled attempt (or a manual Send Now) — even after the subscriber has already fixed their card.
• Starting July 22: as soon as Ordergroove detects a successful payment method update, we immediately re-attempt payment on eligible subscriptions in retry.
• Your existing safeguards still apply: standard retry rules and payment processing safeguards continue to work exactly as before. Orders that have already exhausted the dunning flow aren't affected — only subscriptions actively in a retry state.

What you need to do

• Most merchants: nothing. Auto Retry turns on automatically on July 22.
• If you listen for payment-update webhooks and trigger your own retry (e.g., a custom Send Now automation): disable that workflow before July 22. Otherwise, both your automation and Auto Retry will attempt payment, resulting in duplicate payment attempts.

Why we're making this change

• Faster recovery of failed payments — revenue is recognized sooner, and fewer subscriptions slip into involuntary churn.
• A better subscriber experience — no awkward gap between fixing a card and seeing the order go through. Recovery happens while subscriber intent is highest, right when they've taken action.

Need more time?

If you need to adjust conflicting automations, or need more time to check your set-up before the rollout, you can opt out via this form. You must complete the form by the end of the day on July 21, 2026. If we don't hear from you, your account will get Auto Retry starting on July 22. 

Learn more: How Do Credit Card Retries Work?

The Products List endpoint has been optimized to respond approximately 44% faster, with average response times dropping from 185ms to 103ms, with no changes required on your end. 

This is most impactful for high-traffic and headless builds: Merchants with large catalogs or latency-sensitive subscriber-facing UIs will see the biggest gains in page responsiveness.

Faster API responses mean better subscriber experiences, and for headless merchants building custom UI, every millisecond counts.

We are beginning a gradual rollout of these enhancements, and all merchants using this endpoint will be upgraded with no action needed. 

The Customer Service App (CSA) has been completely overhauled with new UI to make it easier for your teams to navigate and take action, plus the addition of native SKU swap to manage subscribers more efficiently.

Here's what's new:

• Full visual refresh: A completely redesigned UI that's even more intuitive and easy to navigate, so teams spend less time finding what they need and more time resolving tickets.
• Native SKU swap: Support teams can now swap a subscriber's product directly in the CSA. Previously, merchants needed to cancel and re-initiate subscriptions and no longer need to do this workaround. 

A more intuitive and robust CSA means faster ticket resolution, giving your support team the tools to deliver a better subscriber experience without leaving our platform.

Get started: Please reach out via this form if you are interested in participating in the Early Access for this feature.

The brands winning in subscriptions aren't the ones with the biggest teams. They're the ones moving fastest: running more tests, catching more churn signals, and acting on data before the moment passes. Ordergroove Agents (in Early Access) are purpose-built AI specialists that give your team that velocity: running continuously alongside you, experimenting autonomously, and getting smarter with every outcome. The first three are in Early Access today as part of our Summer Groove Launch.

Here's what's new:

• Payment Agent: Recovers more revenue from failed payments by continuously A/B testing retry strategies against your baseline —scaling the winners automatically, then starting the next test from that smarter place.
• Retention Agent: Identifies where subscribers are dropping off across product and frequency cohorts, then hands you a ready-to-launch workflow built as an A/B test against your baseline — for that exact group. You add the incentive and approve; nothing goes live without your sign-off.
• Analytics Agent: Monitors your performance data around the clock and proactively flags the shifts worth your attention. Coming to the Ordergroove admin soon — in the meantime, you can start tapping into your analytics by using the Ordergroove MCP to ask questions of your data.
• Plus, Ordergroove MCP: Connect your own AI client — like Claude or ChatGPT — directly to your Ordergroove data. Ask questions about your program in plain language and get instant answers, tables, and visualizations, all inside the tools your team already uses.

Spend less time on the manual, behind-the-scenes work that eats your team's time — Ordergroove Agents test, learn, and recover revenue automatically.

Get Started: Request access now, or learn more with Ordergroove Agents in the Knowledge Center.

When a subscriber's payment method is about to fail, every day without an update is a day closer to involuntary churn. The At-Risk Payment Banner (in Early Access) surfaces a gentle on-site alert the moment an at-risk subscriber returns to your site, giving them an easy path to update their card before their next order fails.

Here's what's new:

• On-site alert for at-risk subscribers: A non-intrusive banner displays automatically when a subscriber with a flagged payment method visits your site, prompting them to update their card before a rejection occurs.
• Proactive, not reactive: Rather than waiting for a failed order, this banner meets subscribers while they're already engaged on your site, before the problem happens.
• Complements your existing recovery stack: Adds a high-visibility on-site touchpoint alongside your email and SMS flows.

By catching at-risk subscribers earlier in the lifecycle, the At-Risk Payment Banner reduces involuntary churn before it starts, reaching subscribers at a moment when they're already paying attention.

Get started: Please reach out via this form if you are interested in participating in the Early Access for this feature.